BACKGROUND
Indian car services market is divided into expensive authorized service centres for under warranty cars and unauthorized cheaper independent mechanics. GoMechanic wants to capture the market share occupied by these cheaper independent mechanics by educating consumers about the unreliability of services provided by these mechanics in an entertaining and fun but clear communication through a series of 5 digital ad films.

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WHAT 94 FILMS DID
We managed the end to end production process, right from scripting to delivery of final edited videos in multiple formats. This included scripting, screenplay, storyboarding, location recce, casting, costumes, art, stylist, hair & make-up, direction, cinematography, and post-production.